Jenny lei design

Graphic & Web Designer

Jenny lei design

Full branding for a guitar tuition business

This is a side project of mine, for my husbands business, that I am very passionate about.

With this outlet I get to experiment with the latest trends and technologies which I can then bring to the workplace.

The website is a custom Wordpress theme with Timely and Olark integrated to reduce any barriers for potential customers.

The implementation of the new site saw his SEO rank no.1 for pretty much all the local areas, students numbers triple in 3 months, reduced numbers of general enquiries and automated bookings mean less time doing his accounts.

As well as his website I have created gift vouchers, plectrums, welcome packs and email lists of current students and newsletter sign ups so he provides a consistent brand experience end to end.

All changes have been based on his users, an example of this is separating the lesson locations into individual pages as Hotjar showed that many visitors we’re missing the location information which was key to their buying choice. After implementing he converted 3 lessons that following week in the height of summer when usually it’s a quite period.


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Print design