Jenny lei design

Graphic & Web Designer

Jenny lei design

Full Branding for a kitchenware store

Kitchenways is a new kitchenware brand.

The design team were assigned every aspect of the brand from name to marketing efforts. I chose the name and created the branding scheme for it with input from the rest of the design team.

We created a coming soon page to capture any early interest. Then the company is currently based on a Shopify platform whilst I develop the site on 3EX.NET our company platform.

As they wanted to promote the colour options I decided to create a bright and confident feel to the brand to instil trust as well as some playfulness.

I am currently working with the marketing team to create fun and playful content to promote the brand and we are focusing our efforts on Instagram and Pinterest to gain a following with cooking based means and recipes and plan to recruit a cooking blogger with a large following to create these.

We also research trending cookery topics, keywords and competitors to advise us on the content that we should be sharing to then prove what works for the brand.


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